USA
Local and national SEO for US businesses, built from the real search results in each city.
Remote · Serving the USA & Australia
SEO Specialist Philippines
I'm Ryan Cezar Malaluan, CAPM®, an SEO specialist in the Philippines building links and search programs since 2018. I help businesses in the USA and Australia rank higher with three services: link building, SEO copywriting and all-in-one SEO. You work with me directly, from free quote to monthly report.
If your buyers compare a few options before they call, search is usually where that comparison starts. I find the gaps between you and the businesses outranking you, then close them with stronger backlinks, clearer pages and a written plan in plain language.
- 8+ yearsIn SEO, since 2018
- 491KBacklinks on my top project (VEED.IO)
- DR 82Peak domain rating
- 5Companies and roles
Proof
Proof you can check before you hire an SEO specialist
Link profiles I helped build for these brands, with the domain rating, backlinks and referring domains from my portfolio.
VEED.IO
2020–2021 · SEO Backlink Specialist
- Domain rating
- 82
- Backlinks
- 491K
- Referring domains
- 17.6K
Airtasker
2018–2020 · Team Lead, SEO Outreach
- Domain rating
- 78
- Backlinks
- 156K
- Referring domains
- 6.3K
Marlee
Fingerprint for Success · 2021–2024 · Digital Marketing Specialist (SEO)
- Domain rating
- 71
- Backlinks
- 24.9K
- Referring domains
- 2.8K
Spacer Technologies
2018 · Link Building Specialist
- Domain rating
- 55
- Backlinks
- 54.3K
- Referring domains
- 828
I also built and trained the off-page SEO team at Bahagia Staff from 2018 to 2024. Figures are Ahrefs metrics for each brand's site. See my full SEO portfolio
Why local matters
SEO that fits how your customers search
Based in Kidapawan City, PhilippinesServing the USA and Australia remotely
Businesses comparing SEO providers are rarely short of options. They are short of time and clarity. A contractor in Brooklyn, a law practice in Sydney and a restaurant group in Houston all compete on the same kind of results pages, yet each needs a different mix of local visibility, authority and content. Most owners simply want to know why competitors outrank them and what to fix first.
If you're looking for an SEO expert, Philippines-based and already working with US and Australian businesses, I start where your customers start: the real search results for your service in your city. Then I build the pages, links and listings that compete there.
Why choose me
Why choose me as your freelance SEO specialist
Choosing an SEO provider is mostly about reducing uncertainty. You want to know who does the work, how progress is reported and whether the methods will still hold up after the next Google update.
As a freelance SEO specialist, I do the work myself, so the person you speak to is the person building your links and writing your pages.
Eight years of link building
Hands-on outreach and backlink work since 2018 for Spacer Technologies, Airtasker, VEED.IO and Fingerprint for Success.
Since 2018Team-lead and training background
I led SEO outreach at Airtasker and trained the off-page team at Bahagia Staff from 2018 to 2024, so every process is documented and repeatable.
Trainer 2018–2024Project management discipline
A CAPM® credential from PMI means scope, milestones and deliverables are agreed before work begins.
CAPM® · PMISemrush-trained audits
Semrush Academy certificates in on-page and technical SEO, backlink management and content marketing shape how I prioritise fixes.
Semrush AcademyUsed to US and AU clients
I already work with businesses in both markets, with calls set around your time zone and written updates you can read on your own schedule.
USA · AustraliaOne specialist, no hand-offs
You deal with one person from quote to report, which keeps questions short and decisions fast.
Direct contact
Services
SEO services from a Filipino SEO specialist
Hire me for one service or combine all three into a single plan. As a Filipino SEO specialist working remotely, I keep costs sensible without passing your project to a team you never meet.
Link Building
Backlinks from relevant, editorially placed sources raise the authority search engines assign to your site. I research prospects, pitch real publishers and avoid networks built to manipulate rankings, which protects brands competing in crowded results. You receive a clear record of every placement and why it was chosen.
How my link building service worksBest forLaw firms, agencies, SaaS and e-commerce brands stuck on page two.
SEO Copywriting
Pages that rank still have to persuade. I write service pages, location pages and blog content that match what searchers are actually asking, with clear headings, honest claims and calls to action. The result is copy your team can publish confidently without rewriting it for search.
See what's in an SEO copywriting projectBest forService businesses with thin pages or traffic that does not convert.
All-in-One SEO
When you need everything coordinated, I combine an audit, on-page fixes, technical work, content and link building into one plan with agreed milestones. You get a single point of contact and one report instead of several vendors. It is the right fit when SEO is a core growth channel.
Get a full SEO audit and monthly planBest forGrowing businesses that want one plan and one owner.
Not sure which service you need? Talk to me.
Service 01
How my link building works
Search results are crowded, and a page with strong content can still sit behind competitors who simply have more trusted sites linking to them. My link building service is built around relevance: links from sites your customers already read and that search engines recognise, not volume for its own sake.
I have spent years building link profiles for marketplaces, software and service brands, including Airtasker, VEED.IO and Spacer. For your business, that means prospecting sites in your market, pitching editors with a real reason to link, and sending you every placement as it goes live, with no link schemes, paid link farms or hidden sponsored posts.
DR 82VEED.IO domain rating
491KVEED.IO backlinks
54K+Spacer backlinks
Past results depend on the site, the market and the competition, so I will talk through what is realistic for yours.
What’s included
- ProspectingFinding sites in your market that cover your topics and would link to your pages.
- OutreachPersonalised emails and follow-ups, written around what each site publishes.
- Content pitchesGuest articles, resource pages, data stories and tools that give editors a reason to link.
- Link profile reviewChecking your current backlinks for quality, relevance and anything that needs cleaning up.
- ReportingA monthly summary of links gained, referring domains added and the pages they point to, with the URL and anchor text of every placement.
Service 02
How my SEO copywriting works
Most sites have pages that say the right things in the wrong way. They use the terms your business likes, not the terms your customers search for, and they bury the answer. My SEO copywriting service fixes that: copy that serves both the reader and the search engine, because one without the other rarely brings in the right visitors.
For businesses that serve several locations, that often means separate, genuinely useful pages for each place you serve, written for the people searching there rather than copied and pasted from one page to the next.
Keyword mappingMatching each page to the search terms it can realistically rank for, so no two pages compete for the same query.
Service and category pagesClear, specific copy that explains what you offer, who it is for and why to choose you.
Location pagesLocalised copy for each suburb, city or region you serve, written to be useful rather than copied and pasted.
Blog and guide contentArticles that answer real questions your customers ask before they buy.
On-page optimisationTitles, meta descriptions, headings and internal links, written to help people choose your page in search results.
Rewrites of existing pagesImproving pages that already rank but do not convert, or that have slipped in search.
- 1ReviewI look at your current pages, search data and the terms your competitors use.
- 2MapYou get a page plan with the target terms, the reader’s question and the call to action for each page.
- 3DraftI write the copy and send it with a short note on the reasoning behind each choice.
- 4ReviseWe make changes until the copy says what you mean, then I publish or hand it over.
- 5MeasureWe track rankings, clicks and enquiries in Search Console and adjust where it is not working.
Copy you own, with revision rounds included in every project.
Service 03
How all-in-one SEO works
SEO often breaks down between providers. The developer fixes the site, the copywriter does not know the search terms, the link builder works on pages that are not ready, and nobody owns the results. My all-in-one SEO plan runs every piece myself, so the work follows one plan with one point of contact.
- One plan covers the site, the content and the links, so the work supports the same goals.
- Fewer handoffs means fewer delays and fewer details lost between teams.
- You have one person accountable for the results, and one place to ask questions.
What’s included
- Site auditA technical and on-page review with Semrush, covering crawl health, indexing, broken pages, redirects and page speed issues that hold rankings back.
- Keyword and page mappingMatching each page to the search terms it can realistically win, so pages do not compete with each other.
- CopywritingNew pages and rewrites of existing ones, written for the reader first and checked against the target terms.
- On-page optimisationTitles, meta descriptions, headings, internal links and schema markup.
- Link buildingOutreach to relevant, authoritative sites, with every placement reported.
- Search performance reportingGoogle Search Console tracking of clicks, impressions, click-through rate and average position, with a plain-English monthly summary.
- AI search visibilityChecks on how AI search engines can reach and read your pages, and fixes to improve it.
- 1AuditI review your site, search data, backlink profile and the pages that matter most to your business.
- 2PlanYou get one roadmap with priorities, timelines and the expected outcome of each stage.
- 3BuildTechnical fixes, copy and links are delivered in step, so each page is ready before it is promoted.
- 4ReportResults are reviewed monthly in Search Console and Semrush, and the plan changes based on what the data shows.
Where I work
SEO for the USA and Australia
Search results change by location, and so do customers. For each market I research the local results, then tailor pages, links and Google Business Profile work to match, never a copied template from another city or country.
Common problems
Common SEO problems I help fix
These are patterns that show up repeatedly when auditing service businesses. Spotting yours is the first step toward the right plan.
01Competitors outrank me even though my site looks better
Signs: strong content, weak rankings
Competitors outrank me even though my site looks better
Signs: strong content, weak rankingsCause
Rankings depend on relevance and authority signals such as links from other sites, not design.
Why it matters
Without strong backlinks you can stay on page two however good your pages look, and paid ads become the only reliable source of leads.
Our solution
I compare your link profile with the sites above you, find the gaps and build relevant links through outreach.
Next step
Ask for a backlink gap review before spending more on design.
02I show up in one city but not the others I serve
Common for multi-location businesses
I show up in one city but not the others I serve
Common for multi-location businessesCause
Google says local results are based mainly on relevance, distance and prominence, so a business can look strong near its base and invisible elsewhere.
Why it matters
You miss customers in cities you actually serve.
Our solution
I check your listings and location content, then add service pages and consistent citations for the areas you genuinely cover.
Next step
List only places you truly serve, then request a local visibility check.
03My pages get impressions but hardly any clicks
Signs: high impressions, low click rate
My pages get impressions but hardly any clicks
Signs: high impressions, low click rateCause
Titles and meta descriptions that are vague, duplicated or cut off in results give searchers little reason to choose you.
Why it matters
Visibility without clicks wastes the ranking you have already earned.
Our solution
I use Search Console queries to rewrite titles, descriptions and headings around what people actually type, then track the change.
Next step
Review your top 10 pages in Search Console every quarter.
04My blog gets traffic but no enquiries
Signs: visits without calls or forms
My blog gets traffic but no enquiries
Signs: visits without calls or formsCause
Posts often target information-only searches while the offer, internal links and calls to action point nowhere.
Why it matters
Traffic that never converts looks like progress but does not support revenue.
Our solution
I rework key posts to match buyer questions, link them to service pages and add clear next steps.
Next step
Tie each article to one service page before you publish.
05My site was rebuilt and traffic dropped
Signs: pages missing from Google
My site was rebuilt and traffic dropped
Signs: pages missing from GoogleCause
Redesigns and platform moves can break redirects, hide pages from crawlers or slow pages down.
Why it matters
Pages that cannot be indexed cannot rank, so lost visibility can continue until the cause is found.
Our solution
I audit indexing, redirects, speed and structured data, then list fixes in priority order.
Next step
Book a technical check before and after any rebuild.
Knowledgebase
Latest from the Knowledgebase
Plain answers to the questions clients ask me before they hire.
- 14 October 2026
Outsourcing SEO to the Philippines: costs, time zones and how to vet a specialist
What to budget, how the time difference works and the questions to ask before you hire.
- 7 October 2026
How many backlinks does a small business need?
Realistic ranges, how to set a target from competitors and a safe monthly pace.
- 7 October 2026
What makes a good backlink, and how to spot bad ones
Seven quick checks to judge a link before you pay for it.
FAQ
Questions about working with me
Still have questions? Talk to me directly.
Which countries do you work in?
I work with businesses in the USA and Australia; the service area pages list the cities I focus on. If your customers are elsewhere, ask and I'll tell you honestly whether I can help.
Why hire an SEO specialist in the Philippines for US or Australian clients?
Audits, link building and copywriting are all done online, so location doesn't limit the work. Philippine time is UTC+8 with no daylight saving, so Sydney is two to three hours ahead and New York twelve to thirteen hours behind. I schedule calls around your day and send written updates you can read on your own schedule.
How is SEO different from city to city?
Competition and search habits change by location, and searchers often add a city or suburb to the query, which changes the results. That makes location-specific pages, consistent business listings and relevant local backlinks more important.
How long does it take to see results?
Usually months, not days, depending on competition, site history and the work required. I set first-month milestones, such as completed audit fixes and published pages, so you can see progress before rankings move. I don't guarantee positions because search results change.
What affects the price of SEO services?
Scope: the number of pages, how competitive your keywords are, whether you need copywriting or technical fixes, and how many links you need each month. You get a written quote after a free review, so you know the cost before any work starts.
What do you need from me to get started?
Access to Google Search Console and Google Analytics, a website login or your developer's contact, your main services and locations, and the competitors you most often lose work to.
About Ryan
Business details
- NameMalaluan Digital · Ryan Cezar Malaluan, CAPM®
- Phone+63 967 675 3418
- LocationKidapawan City, Philippines, working remotely
- Service areaThe USA and Australia
I am a CAPM®-certified SEO specialist based in Kidapawan City, Philippines. My experience spans link building at Spacer Technologies, SEO outreach and team leadership at Airtasker, backlink work at VEED.IO, and digital marketing (SEO) at Fingerprint for Success, along with training off-page SEO teams at Bahagia Staff from 2018 to 2024. I hold Semrush Academy certifications and a Certified Associate in Project Management (CAPM)® credential from PMI, which is why every plan comes with clear scope, milestones and reporting.
Website: ryanmalaluan.net
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